VHREF to Host Marketing & Public Relations Webinar
On January 12 the Virginia Hospital Research & Education Foundation (VHREF) will host a webinar entitled “Making Your Health System’s Vision Memorable and Results Driven.” This presentation is directed at health care marketing communications professionals. Traditionally, a marketing communications department’s mission is to improve the image of the institution or increase the number of patients/procedures at the institution. One of the critical activities that lead to success in health care is the implementation and understanding of the CEOs vision. The speakers will present an example of how Iowa Health System, used marketing communications to communicate the CEOs vision and the improvements that followed.
As new regulations and cost reduction initiatives come to the forefront, marketing communications can play a vital role in improving patient outcomes, the health of hospital staff, proper utilization and sustainability initiatives. Quality improvement is a hot button across the country. Also discussed will be marketing’s role in changing the behavior of an organization and influencing patient outcomes and efficiency, again using Iowa Health System as an example. Physician relations is critical to any hospital. The program will present new and innovative ways to subtly tighten the bond between your organization and the physicians that feed it.
Log in will begin at 2:15 p.m.; the program will run from 2:30 – 4 p.m. Marketing, public relations, and hospital administration are encouraged to participate.
The fee for this program is $200 and the deadline to register is January 5. Program specifics and registration information are provided in the attached brochure. You can also find this information, along with a complete listing of the educational programs currently available through VHREF, online at www.vhha.com/programs.
If you need additional information please contact me at firstname.lastname@example.org or (804) 965-1223.
VHHA 2011 Legislative Issues Conference
February 9–10, 2011
at The Jefferson in Richmond, VA
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Centra President and CEO George Dawson has received the 2010 Distinguished
Service Award from the Virginia Hospital and Healthcare Association.
VHHA chooses one current or past CEO from its 114 member hospitals each year for this award.
Dawson has been with Centra for 30 years. He is a Fellow in the American College of Healthcare Executives and a board member of Voluntary Hospitals of America. He also is active with the Region 2000 Economic Development Partnership, United Way, the James River Council for the Arts and Humanities and the Academy of Fine Arts in Lynchburg.
Congratulations to Valley Health for receiving the Award of Excellence / Best in Print 2010 for The Compass, Valley Health’s employee newsletter, produced by Ellen Pesto, VH Marketing & Public Relations. The award was presented by Good Printers, Inc. in honor of their 50th Anniversary.