The Spring Conference will take place on May 8-10, 2013 at the Hyatt Regency Reston. We're excited for this year's great lineup of speakers and will announce more information soon. Click here to see all the details.
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Carrie Brooks is a Marketing Manager with Valley health, a 6-hospital, non-profit healthcare system headquartered in Winchester, Virginia. Carrie received her BS/BA from The Ohio State University in 2003. She has been an active member of VSHMPR since 2005 and joined the Board of Directors as Membership Secretary in 2006. Carrie is also a member of the American Hospital Association’s Society for Healthcare Strategy and Market Development (SHSMD), and proudly serves on the Next-Generation Task force, a national healthcare marketing group developed to bridge the gap between baby boomers and millennials.
Grey Martin is the Director of Business Development and the Director of Community Based Programs for The Barry Robinson Center, a private, not-for-profit mental health system based in Norfolk, Virginia and dedicated to serving children and adolescents with behavioral health issues. He holds a B.S. in Psychology from Old Dominion University and has worked within the behavioral health field for twenty-six years. Of Grey’s twenty-three years at the Center, the last nine have been devoted to oversight of marketing and public relations efforts for BRC, as well as providing leadership to the Center’s Community Based Programs. He has been a member of VSHMPR since 2003.
Ashley Carter is a Marketing Specialist for Centra’s mental health services, focusing on Pathways, Centra’s substance abuse treatment program and the adult psychiatric programs. She markets extensively throughout Virginia and the east coast. A graduate of Virginia Tech in 2005 with a B.S. in marketing management, Ashley serves on the board of the Young Professionals of Central Virginia, chairing their Connect (social/event) committee, is a member of the Junior League of Lynchburg, chairing their fundraising committee, serves as a recruitment advisor for her sorority, Kappa Kappa Gamma, and holds an active membership in the United Way Young Leaders Society and Suicide Prevention Coalition. Ashley has been a member of VSHMPR since 2007.
Kerry Davis Mossler is the Director of Marketing/Community relations at Centra Southside Community Hospital (CSCH) in Farmville, Virginia. She has a Bachelor of Science from Longwood College and a Coordinate Degree from University of Virginia and Longwood College. She worked for seven years as a marketing and graphic design specialist at Longwood University. Prior to that, she was the owner of an independent graphic design business specializing in the creation of ad campaigns. She has been at Centra Southside Community Hospital for 8 years.
Ellen Pesto is a public relations manager with Valley Health in Winchester, Virginia. She has been with the organization for more than 24 years. Ellen has served on VSHMPR’s Board of Directors for more than twelve years as both membership secretary and a member at large. She graduated from Virginia Commonwealth University with a BS in public relations and holds an MBA from Shenandoah University. When not healing the sick and comforting the dying, she travels with the Flying Wallendas.
April Sciacchitano is an Account Executive in CRT/tanaka’s health practice. April focuses on enhancing her clients’ brands, from research and brand development to social media counsel and execution. Her clients are associations and health systems, including Bon Secours Hampton Roads and the American Physical Therapy Association. Before joining CRT/tanaka, April was a research assistant in the Linguistics Lab at Virginia Tech. She earned her B.A. in Communication at Virginia Tech in Blacksburg, VA.
Shannon Burnett is an Account Executive at Neathawk Dubuque & Packet in Richmond, VA. Shannon puts her 8+ years of industry experience to the test and is proud to be working with one of the nation’s top healthcare marketing and advertising agencies with 27+ years of experience. Shannon’s clients span from single hospitals with limited budgets to large health systems such as VCU Medical Center, Rex Healthcare, Franciscan St. Francis Health, Shore Health, Yuma Regional and Loma Linda. Providing effective integrated campaigns to include traditional marketing/advertising, interactive, social media and PR have been displayed in her award-winning campaigns. She earned her B.S. in Marketing from Virginia Commonwealth University in 2005. She loves shoes, chocolate covered strawberries and watching her daughters figure skate and run track.
Mike Dame is the Director of Marketing at Carilion Clinic, which serves nearly 1 million people in Virginia through hospitals, outpatient specialty centers and advanced primary care practices. Since joining Carilion in 2008, Mike has led award-winning teams focused on patient-centered marketing that inspires patients to lead healthier lives and connects them with Carilion physicians and services. Mike began his professional life as a sportswriter in Orlando, covering major college sports, NFL and NASCAR (he was even a Heisman Trophy voter!) before transitioning to a career in web communications. He led Virginia Tech's web team from 2005-08, a time that included the horrific events of April 16, 2007. VT's online efforts in the wake of the tragedy won numerous awards, and Mike has been a frequent speaker on his experience at numerous conferences. He earned his B.S. in Journalism from the University of Florida and an M.B.A. from the Crummer Graduate School of Business at Rollins College in Winter Park, Fla.
Olivia Epps is Manager of Marketing and Public Relations for Halifax Regional Health System (HRHS), a non-profit healthcare system based in South Boston, Virginia. She joined HRHS in 2007 and she oversees marketing and PR for one acute care hospital, behavioral health, rehabilitation, home health and hospice services, two long term care facilities, and six physician practices. Olivia received her B.S. in mass communications from Virginia Commonwealth University and her MBA from Averett University. She serves on the board of the Tri-County Community Action Agency, Inc., which provides a variety of services to residents in Halifax, Mecklenburg and Charlotte counties, and she is active in the Halifax County Chamber of Commerce.
As senior vice president of Marketing and Communications for Mary Washington Healthcare, Eric oversees corporate strategic development, marketing and patient satisfaction initiatives, including strategic marketing, brand management, public relations, customer service and communications. Eric formerly worked at High Point Regional Health System in North Carolina as chief marketing and business intelligence officer, where he maintained oversight of marketing, public relations, community outreach and data integration and integrity processes to improve organizational decision-making. A native of North Carolina, Eric received his Bachelor of Arts degree from the University of North Carolina, Chapel Hill and Master of Business Administration degree from Elon University. Throughout his career, Eric has received accreditations from the Public Relations Society of America, Lean Six Sigma and the Malcolm Baldrige National Quality Program.
Mary Beth Gibson is Director of Public Relations at Prince William Hospital in Manassas, Virginia. She has a Bachelor of Science degree in Journalism from the University of Kansas and is currently enrolled in a Master of Science degree program in Business at Marymount University. Mary Beth has been in healthcare marketing and public relations for more than 10 years.
Sarah Harvey is Marketing Analyst for RMH Healthcare in Harrisonburg. Sarah first got involved with healthcare marketing during an internship at RMH her junior year of college. She was fortunate enough to join the RMH Market Development team in 2003. Sarah graduated from Bridgewater College in 2002 with a BA in Communication Studies and worked for one year as marketing director for a local kitchen/bath wholesaler. She's been a member of VSHMPR since 2003 and on the board since 2005. Sarah loves plain M&Ms, her crazy cat, The Pampered Chef (she's a team director), great shoes, and of course, long walks on the beach.
Juana Gustin-Quick is President of queue, a marketing communications agency with offices in Raleigh, NC and Columbia, SC. After more than 25 years cutting her teeth in Dallas, TX, and Washington, DC, as Marketing and PR Director for Neiman Marcus, Juana brought her finely honed skills to the health care and advertising industry. As Regional Marketing Director for both Aetna and GE she worked with Premier Hospitals throughout the southeast. Most recently, as an advertising agency executive, she has expanded her influence to elevate the marketing of a multitude of southeast hospitals. A graduate of East Carolina University, Juana served as Past President and Chair of the Columbia Ad Club (AAF of the Midlands), Membership Director for the National Association of Women Business Owners and is an active member of the Georgia Hospital Association, as well as the Carolinas Healthcare Public Relations and Marketing Society and is former President of PRSA.
Sheila Gray serves as Assistant Vice President at the Virginia Hospital & Healthcare Association, and is responsible for communications and media relations. Previously she worked with the government relations staff on legislation and HosPAC. Sheila has been with the association since 1995. Prior to joining VHHA, Sheila worked at the Secret arty of the Commonwealth’s Office serving three consecutive governors. Sheila was graduated from Virginia Commonwealth University in Richmond with a B.S in communications.