May 8 - May 10, 2013
Hyatt Regency Reston in Reston, Virginia
This year's conference will feature nationally renowned speakers highlighting innovative approaches, creative strategies, and motivating concepts in healthcare marketing.
$375 Member Rate
$475 Non-member Rate which includes a 1 year membership ($100 value)
$225 One-day Rate to attend on Thursday, May 9, including MOE Awards
To register, download the brochure, fill out the form and send back to us.
Attendees and sponsors are invited to join us for a welcome reception.
Wednesday, May 8 at 6 p.m.
Rosemary GibsonEditor for JAMA Internal Medicine
Rosemary Gibson is a leading authority on health care in the United States. At the Robert Wood Johnson Foundation in Princeton, NJ, she led national health care quality and safety initiatives for 16 years. She was chief architect of the foundation’s decade long strategy that successfully established palliative care in more than 1600 hospitals in the U.S. She is the recipient of the Lifetime Achievement Award from the American Academy of Hospice and Palliative Medicine.
Rosemary worked with Bill Moyers and Public Affairs Television on the PBS documentary, "On Our Own Terms," which showed to more than 20 million viewers how the U.S. health care system can better care for seriously ill patients and their families.
Rosemary is author of the critically acclaimed book, Wall of Silence, which tells the human story behind the Institute of Medicine report, To Err is Human. She wrote The Treatment Trap which puts a human face on overtreatment. The Battle Over Health Care: What Obama’s Health Care Reform Means for America’s Future, a non-partisan analysis of the future state of health care and its impact on the economy. Rosemary is also author of the forthcoming book, Medicare Meltdown, which examines the business of Medicare and its impact on the fiscal challenges facing the federal program for older Americans.
Her books have been reviewed in Publishers Weekly, Washington Post, Journal of the American Medical Association, and Health Affairs; referenced in proceedings of the U.S. Senate; mentioned in Congressional testimony; noted in The Wall Street Journal and the Boston Globe; and highlighted in the anniversary issue of O Magazine. Rosemary has appeared on The Doctors, Chicago Tonight, WBGH’s Greater Boston, and C-Span Book TV. She is a member of the American Board of Medical Specialties Public Policy Committee and the Accreditation Council for Graduate Medical Education CLER Evaluation Committee that is assessing quality and patient safety in sponsoring institutions for residency training. She is a member of Consumers Union Safe Patient Project.
Rosemary has given more than one hundred keynote speeches at hospitals and health care systems around the country including the Mayo Clinic, the Cleveland Clinic, Massachusetts General Hospital, Kaiser Permanente, among others. She has keynoted meetings of the National Quality Forum, The Joint Commission, American Academy of Pediatric Neurosurgeons, Council of State Governments, Consumers Union, National Patient Safety Foundation, Institute for Health Care Improvement, AARP, and the British Medical Journal-IHI International Forum on Quality and Safety, among others. Rosemary serves as faculty for the annual Dartmouth Summer Symposium on Quality Improvement.
Earlier in her career, Rosemary was a research associate at the American Enterprise Institute; Vice President of the Economic and Social Research Institute, a policy think tank; and consultant to the Medical College of Virginia and the Virginia state legislature's Commission on Health Care. She worked as a volunteer and Board member at a free medical clinic in Washington, D.C. Rosemary is a graduate of Georgetown University and has a master’s degree from the London School of Economics.
Kelly O’KeefeChief Creative Officer, CRT/tanaka
Kelly has been a branding innovator for more than 25 years, and now serves as CRT/tanaka’s chief creative officer.
He is a founding board member and professor at the Virginia Commonwealth University Brandcenter, the number one graduate advertising program in the country, according to Creativity magazine and the first winner of the American Association of Advertising Agencies’ O’Toole award for the Best Advertising School, a title it still holds. Kelly is an entrepreneur known for pioneering work in digital marketing, brand strategy and creativity.
He has been named Ad Person of the Year and Entrepreneur of the Year, while Adweek named his firm Agency of the Year. He has been a strategic brand advisor to clients like GE, ESPN, Walmart, UPS Freight, Sesame Street and The Home Depot, as well as three governors and several divisions of the U.S. government.
In addition to helping found the VCU Brandcenter, O’Keefe was a founding board member of the Virginia Council of CEO’s and the Ad: Tech conference. O’Keefe is currently a board member of the Future of Advertising Project at the University of Pennsylvania Wharton School of Business, the Richmond Future Think Tank, the Crenshaw Initiative, Maymont, RVA Creates and Make-A-Wish Virginia. He is a past board member of the September 11 Victims Relief Fund, the FIRST Robotics Regional Competition, the Southern Technology Council, the Boys & Girls Clubs and several corporations.
Kelly has been a keynote speaker at branding and business conferences across the globe. His commentary has been featured in dozens of media outlets, including CNN, Fox News, MSNBC, PBS, The New York Times, The Wall Street Journal, USA Today, BusinessWeek, Time, The Washington Post and the Los Angeles Times. He is completing a textbook on branding for Pearson Higher Education.
Gautam Gulati, MD, MBA, MPHChief Medical Officer, Head of Product Innovation, Physicians Interactive Holdings
The practice of medicine is going through a massive renaissance. The norms of healthcare are being disrupted and the rules are rapidly changing. In an industry where change is considered both threatening and essential, we must empower our providers to be prepared to tackle the future needs of our health system.
As one of the only speakers on this topic, Dr. Gulati believes we must re-imagine the
future role of the medical professional and empower them to meet these changing
advances in our system.
Dr. Gulati is a different kind of doctor. One that is not yet defined. Although trained to
treat patients, he has been combining his diverse experiences, creative juices, and
passionate voice to help take on a bigger challenge…to treat our troubled health
system. During his 15+ year career, Dr. Gulati has earned an impeccable reputation for
his ability to transform organizations – both big and small – to meet the future
innovative demands of the health industry. Along this journey, he has been dubbed
both a "health hooligan" and "physician artist", encapsulating the creative
characteristics that allow him to meld his various vantage points as a clinician,
executive, designer, professor, entrepreneur, speaker and technology advocate.
Currently, Dr. Gulati is the Chief Medical Officer and Head of Product Innovation for
Physicians Interactive Holdings, where he leads a world-class team to ideate, design,
build, and deploy game-changing solutions for health professionals. In addition to his
executive role, he serves as an Adjunct Professor of “Medical Innovation and
Entrepreneurship” at Johns Hopkins University Carey Business School. He sits on the
boards of several health technology companies, and can be found speaking at a
variety of events, including TEDxMidAtlantic.
Dr. Gulati received both his Medical Doctorate (MD) and Masters in Public Health
(MPH) degrees from The George Washington University School of Medicine and Public
Health; and his Masters in Business Administration (MBA) from Johns Hopkins
University Carey Business School. He is clinically trained in Internal Medicine from
Union Memorial Hospital in Baltimore, MD.
Principal, Neathawk, Dubuque and Packett
A nationally recognized expert in healthcare marketing, agency
cofounder Susan directs ND&P's healthcare practice. In the
past 20-plus years Susan has managed literally hundreds of
healthcare marketing initiatives, from comprehensive brand
campaigns to smaller, targeted promotions. With roots as a hospital marketing director, she's shared her industry expertise with clients ranging from academic medical centers to integrated health care delivery systems, including healthcare leaders like Carolinas HealthCare and Loma Linda University Medical Center. She's published extensively on a variety of topics, with an emphasis on healthcare and not-forprofit marketing. Awarded 2008 Woman of the Year by the YWCA, Susan serves on a number of local, regional and national boards, and is an associate professor for VCU’s School of Healthcare Administration.
Working with healthcare strategist Kanoka Oishi-san, Juana explored the inner workings of how a
hospital in Japan functions in comparison to our experiences here in America. From interviews with
hospital CEOs, to various doctors and other healthcare experts, she was able to gain a first-hand look of
the inner workings of a hospital — everything from the impact of the Japanese culture on their health care system to wait times, patient satisfaction, marketing and how they measure ROI.
Cutting her teeth in retail, Juana learned marketing and branding
first-hand from the brand giant of specialty retail — Neiman Marcus. After a lengthy career as Marketing and Public Relations Director there, she worked with other industry giants such as
Aetna and General Electric, where she became a certified Six Sigma Black Belt. For the last 15+ years, she's been making things happen on the agency side with an attention to detail and dedication to strategy that keeps everyone on their toes. Juana is an active Board Member and Past President for the Virginia Society of Healthcare Marketing and Public Relations, past President of AAF of the Midlands, past President of the PRSA in Washington, DC, former Board Member of NAWBO (National Association of Women Business Owners. Juana has also served on numerous other boards during her career. An almost North Carolina native, she grew up in Tarboro and studied at East Carolina University. Her memories of fun times at Emerald Isle and the Atlantic Beach area still keep her close to the water...just
in South Carolina these days.
Hyatt Regency Reston – $209 per night
To receive the group rate, please call 703-709-1234 for reservations
or visit http://resweb.passkey.com/go/VAHealthcare.
Recognizing Excellence in Virginia Healthcare
Marketing and Public Relations
The Measure of Excellence Awards competition is sponsored annually by VSHMPR to recognize outstanding achievements in healthcare marketing, public relations, communication and community relations. For complete details on the competition, click here.
Award winners will be announced at the VSHMPR Spring Conference. To enter, download the entry form below and follow the simple instructions.
Contact April Sciacchitano at 757-620-1982 x60 or firstname.lastname@example.org.