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April 18, 2013
Seeking an innovative Marketing Director to create, manage, and implement strategic marketing programs for the organization as a whole, as well as for key programs and service lines, and manages brand strategy to support organizational goals and objectives.
RESPONSIBILITIES INCLUDE:
Develop comprehensive marketing strategies and manage the implementation of programs to meet goals and objectives established by Partners.
Regularly meet and communicate progress towards marketing goals to Partners, Regional Directors, Clinical Directors and Performance Center management.
Conduct thorough market research and analysis to identify and articulate specific market needs.
Create and implement programs to communicate information on specialty programs.
Develop copy for printed media, advertising, web, social media, public relations initiatives, and community and social events that resonates in a meaningful way with the audience.
Responsible for working with appropriate staff to integrate marketing needs and brand identity into the company websites.
Manage marketing programs and the dissemination of materials to support marketing and customer referral development communication programs, such as brochures, newsletters, direct mail pieces, physician promotional materials, advertising, public notices, public relations submittals to newspapers and other publications, and notices of new locations and/or new programs at current locations.
Manage customer development initiatives to include physician referrals, direct to consumer marketing, patient direct access, and business to business marketing.
Actively support joint CD - physician’s initiatives, through active communications, event scheduling, provision of all support materials, and physician luncheon programs.
Create, build, and strengthen positive relationships with referral customers, such as physicians, insurance companies, employers, nurse case managers and professional organizations.
Manage a marketing budget to support the overall marketing plan.
Supervise, hire and train Marketing department, including communicating expectations, providing feedback and assistance, and performance management.
Develop programs that educate new Clinical Directors and senior staff on marketing subjects.
Ensure consistent application of company brand.
Manage the acquisition of branded promotional items.
Manage the creation of marketing collateral utilizing in-house resources.
REQUIREMENTS:
Bachelor’s degree in Marketing or Business Administration with marketing course work.
Minimum 8-10 years of progressively responsible marketing experience in a healthcare environment to include brand building, strategic marketing plan development, budget management and market analysis for business development.
Excellent copywriting skills
Exemplary communication and presentation skills
Excellent research capabilities with superior analytical skills
Experience in managing staff.
Experience with Microsoft Office suite, including Word, Excel, PowerPoint and Access.
Experience with graphic design software.
Experience with online marketing strategy and social media development.
Experience working in an environment with tight and competing deadlines
Experience working in a healthcare environment.
For consideration, apply online at www.tpti.com/careers.
February 5, 2013
Job Summary
The Service Line Marketing Specialist works with identified key service areas of the organization to develop and implement strategic marketing plans to meet the identified market share or patient volume goals of the service area. In addition, the specialist works with the physicians and practices associated with the service line(s) to effectively promote the employed physicians, or appropriately integrate the non-employed physicians into service line marketing efforts.
Essential Functions & Responsibilities (include percentage of time spent on each):
Develop, monitor and present to the service lines related to specific marketing plans.
Implement marketing and communications strategies related to assigned service lines.
Work with employed and non-employed physician practices to promote or integrate physicians within the service line.
Assume responsibility for personal and professional development while staying abreast of changes in the industry and profession which impact marketing.
Work collaboratively with marketing, communications and public relations functions across the health system.
Qualifications
A Bachelor's degree in marketing, business or healthcare administration is required.
Five years of work experience in marketing related positions. Healthcare work experience is strongly preferred.
Knowledge of Microsoft Office Suite.
Well-organized and self motivated.
Interpersonal: Excellent interpersonal and verbal and written communication skills necessary to positively interact with the public, medical staff and co-workers. Must demonstrate flexibility and a positive approach to diverse environments. Demonstrates MHS values.
To apply or get more information, contact Lisa Henry, MWHC Director of Marketing, at lisa.henry@mwhc.com or 540-741-7777.